Monitoring and analysis for Generali

Generali case study

For Generali we cover the entire region of Central and Eastern Europe, with 10 countries and 11 languages. The output is a selection of relevant reports together with their summaries in English. Daily report brings an overview of how the brand and its competitors are doing and what are general news related to topics relevant to the company.

Read also

Magdalena Horanska
Blog

FIBEP Tech Day 2021

What sort of artificial intelligence can be effectively applied in the field of media monitoring and analysis? This year’s FIBEP Tech Day 2021 conference focused on

Johna_Burke_APRA_PR_measurement
Blog

From Outputs to Real Impact: Johna Burke Presented How to Truly Measure the Value of PR

How should public relations be measured today so that the results stand up even before company leadership? An expert seminar organized by the Association of Public Relations (APRA) in cooperation with NEWTON Media showed why simply counting outputs is no longer enough and how to connect communication with real impact on reputation, audience behavior, and business results.