How is building long-term relationships and reputation changing in the age of artificial intelligence? Relationship capital was the topic of the 28th PR Brunch organized by PRAM Consulting in cooperation with NEWTON Media.
PR professionals need to identify important media coverage quickly, evaluate its significance, and deliver clear, actionable reports. AI-powered features in NewtonOne automate media monitoring, content analysis, and reporting, helping communication teams save time and focus on strategic work. Rather than existing as a standalone feature, AI supports users throughout the entire platform, streamlining every stage of the media monitoring workflow.
As artificial intelligence transforms the way content is created, discovered, and distributed, the qualities technology cannot replace are becoming more valuable than ever: trust, meaningful relationships, and reliable information. The growing importance of Relationship Capital was the central theme of this year’s ICCO PR in Cannes.
Artificial intelligence is transforming the way people search for information about companies, products, and industries. Generative Engine Optimization (GEO) represents a new approach to content and communication strategy that helps ensure AI systems can accurately understand, categorize, and recommend your brand. What does this mean for PR, media relations, reputation management, and long-term brand visibility?
How should public relations be measured today so that the results stand up even before company leadership? An expert seminar organized by the Association of Public Relations (APRA) in cooperation with NEWTON Media showed why simply counting outputs is no longer enough and how to connect communication with real impact on reputation, audience behavior, and business results.
The way people search for information is changing fundamentally. Alongside traditional search engines, AI chatbots and generative search tools such as ChatGPT, Google AI Overviews and Perplexity are becoming the first point of contact for millions of EU citizens. In many cases, users receive answers directly from AI systems without ever visiting an official website.
Do you spend tens of minutes every day manually tagging articles and sorting media data in your monitoring? With the Rule module in our NewtonOne application, you can do it much smarter. In this article, we’ll show you four tips to help you save time through automation, streamline your monitoring workflow, and make sure you don’t miss anything important.
How does the role of public relations change in the age of artificial intelligence? And how to approach the measurement of the impact of communication in a world where trust becomes a rare currency? These and other questions resonated at 26# PR Brunch, which took place on September 4 at the PressCentre of the Czech Press Agency. The event was organized by PRAM Consulting together with NEWTON Media and ČTK.
In today’s fast-changing world, it is no longer enough for companies to focus only on the domestic market. Global trends affect virtually every industry, from technology to finance to customer behavior. Companies that are able to monitor them in time and adapt their strategy to them gain an edge over the competition. In this article, we will show you how to systematically monitor trends and use them to the benefit of your business.
At the end of March, FIBEP held its Spring Summit in Athens. The association brings together companies working in media monitoring and communication measurement. This
The two-day FIBEP summit begins today in Athens. The Spring Summit is a new format launched by FIBEP in March this year that brings together three
Sustainable business is a rapidly growing trend in the global economy. According to Newton Media’s analysis, also the Czech media’s interest in ESG tripled during 2021, and it
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