
Generative Engine Optimization (GEO): Why AI Visibility Is Crucial for European Institutions
The way people search for information is changing fundamentally. Alongside traditional search engines, AI chatbots and generative search tools such as ChatGPT, Google AI Overviews and Perplexity are becoming the first point of contact for millions of EU citizens. In many cases, users receive answers directly from AI systems without ever visiting an official website.










