26. PR Brunch in ČTK: Specialists discussed AI and the measurement of communication
How does the role of public relations change in the age of artificial intelligence? And how to approach the measurement of the impact of communication in a world where trust becomes a rare currency? These and other questions resonated at 26# PR Brunch, which took place on September 4 at the PressCentre of the Czech Press Agency. The event was organized by PRAM Consulting together with NEWTON Media and ČTK.
Follow global trends and use them to grow your business
In today’s fast-changing world, it is no longer enough for companies to focus only on the domestic market. Global trends affect virtually every industry, from technology to finance to customer behavior. Companies that are able to monitor them in time and adapt their strategy to them gain an edge over the competition. In this article, we will show you how to systematically monitor trends and use them to the benefit of your business.
FIBEP Spring Summit: How Metaverse can change comm game?
At the end of March, FIBEP held its Spring Summit in Athens. The association brings together companies working in media monitoring and communication measurement. This
Athens host the 1st FIBEP Spring Summit
The two-day FIBEP summit begins today in Athens. The Spring Summit is a new format launched by FIBEP in March this year that brings together three
ESG is mostly promoted in the media by banks, ČEZ Group, and auditors
Sustainable business is a rapidly growing trend in the global economy. According to Newton Media’s analysis, also the Czech media’s interest in ESG tripled during 2021, and it
President Zeman’s Christmas message has been criticized among his supporters for promoting the vaccination.
All three highest constitutional officials gave their Christmas or New Year’s speech to the nation. The first to speak was President Miloš Zeman on December 26.
Many vaccinated against Covid refuse the third dose
The topic of the third dose of COVID-19 vaccine resonates strongly in the media. While articles with positive sentiment towards vaccination dominate in the traditional
Czech website Infomore scored in the international competition AMEC Awards
The AMEC Award, a worldwide competition of media analysts, announced the 2021 winners. The Infomore.cz website, which is a joint project of the Faculty of Social Sciences
Mall Group acquisition: How did Czech and Polish media react?
At the beginning of November, the media reported that the Polish e-commerce group Allegro had agreed to buy Czech online retailer Mall Group and the
Analyzes mapping the media coverage of vaccination brought us shortlisting for AMEC Award 2021
Newton Media, together with the Faculty of Social Sciences, Charles University in Prague, and the Medical Faculty of Masaryk University in Brno, was shortlisted in
Babiš and Okamura reign over Facebook, Twitter is the domain of SPOLU (Together) and Bartoš rules on Instagram
Among the election leaders, SPD chairman Tomio Okamura has the most Facebook followers. The profile of Prime Minister and ANO Chairman Andrej Babiš is the
Sharp criticism of health ministers. Social media users rated Petr Arenberger the worst, and Adam Vojtěch the best.
Since March 2020, when the first Covid-19 cases appeared in the Czech Republic, four different ministers have led the Ministry of Health. Roman Prymula enjoyed
