The aim of the submitted analysis was to describe the media image of schizophrenia in mainstream and social media in the whole Czech Republic. The analysis was conducted as part of an educational project called 100 Thousand Invisible which was established to raise awareness of schizophrenia treatment possibilities and to bust myths connected with this disease.
“I am very proud of our analytical team to make it to the Amec Awards final again. It proves that we do the job very well and that we belong to the top not only in our region but on the international scale too,” says global CEO of NEWTON Media Petr Herian about his analytical team’s nomination.
The AMEC Awards go annually to international agencies and institutions that carried out the best media analysis. The prizes are awarded on a gala evening during AMEC Global Summit. For the first time in history, this year’s Summit will be held in Prague from 21st until the 23rd of May. Leaders in media and marketing communication from global institutions and well-known brands will be attending the congress and the guests will have an opportunity to get familiar with current trends or innovations in the field and to take a peek behind the curtain of the most successful media campaigns.
One of the speakers will be Gabriel Matwiejczyk from Facebook, who will be talking about the suitable choice of a communication strategy based on model information. Media communication will also be the topic of Jennifer Bruce from Adobes Systems or of Claire Pimm from United Kingdom’s parliament.
