Why is it important to follow global trends? What works today may not work in a few months. Companies and institutions need to monitor how the preferences of their target groups and customers are changing. New technologies, such as AI or automation, bring advances that need to be taken into account if they want to remain competitive. Business in some fields is also significantly affected by the geopolitical situation. Changes in laws or restrictions in foreign trade may also affect companies operating only on the domestic market. Components and materials often travel across continents before they reach the customer. On top of that, there are unexpected crises – pandemics, conflicts or environmental disasters, which can affect market conditions very quickly.
Companies that catch trends and signals early can not only minimize risks, but above all take advantage of opportunities for the growth and development of their business.
How to effectively and systematically monitor global trends?
✅ Use media and social media monitoring
The main way is undoubtedly to monitor the media, not only the traditional ones (print, radio, television, online), but also social networks. It is on Facebook, Instagram, Twitter or LinkedIn that new trends often emerge, which are worth knowing about in advance. Your company can quickly respond to the changing environment and come to the market with customized products, new functionalities, ormarketing strategies. Media monitoring does not have to be limited to the Czech market. It is also possible to choose foreign market coverage, as we talk about in the article Keep track of foreign media – easily and effortlessly.
👉 If discussions on social media show that consumers are concerned about the environmental impact of food packaging, focus your marketing on highlighting your sustainable packaging. This will strengthen customer trust and make your responsible strategy more visible.
✅ Watch the competition
Stay on top of your main competitors by analysing their activities in the media. What should you watch out for?
- What products or services are the competitors launching on the market and what are the reactions to the product?
- How does he communicate through his channels and social networks?
- What strategies does he use in marketing?
👉 For example, if acompeting company in the field of consumer electronics has launched a new product that has different parameters compared to your alternative (e.g. a larger display) and sales significantly exceed expectations, use this information as inspiration. Consider innovations and modifications to your product.
✅ Participate in international conferences and collaborate with professional organizations
Participation in industry conferences opens the door to meetings with leading innovators and leaders. During workshops and discussion panels, you can share your know-how and also draw inspiration for your own projects.In addition, the direct contactsyou make during conferences will help you gain new business opportunities with suppliers, researchers and ambitious startups. Involvement in consulting projects with academic institutions and research centers will provide you with access to the latest knowledge and professional studies. Membership in international andsocialnetworks encourages the exchange of experience with companies that are dealing with similar challenges.
👉 In the field of media intelligence, FIBEP, an international organization associating companies focused on media monitoring and media analysis, plays a key role. NEWTON Media has been a member of the company since 2003 and regularly participates in world congresses. The last one took place in Cyprus, while the next FIBEP World Media Intelligence Congress 2025 will take place on 30/9–2/10 in Düsseldorf, where our representatives Magdalena Horanska (CEO of NEWTON Media SEE and Secretary General FIBEP) and Anna O’Connor will also be present.
Do you want to know how to follow trends in your industry through comprehensive media monitoring or competitor analysis? Use modern tools to grow your business. We will be happy to prepare a tailor-made solution for you!
Contact us using the chat window or by email help@newtonmedia.eu for more information.
