AI Visibility
We measure how AI interprets your brand.
Understand how generative AI interprets your brand. We measure AI-driven insights and recommend where to focus your PR efforts to maximise visibility.
AI visibility & brand perception
What is your brand’s score on generative AI platforms?
In what context does AI recommend you – and what does it say about your brand?
Topic and media recommendations
Which sources and journalists does AI consider relevant for your industry?
Where does it make sense to focus your PR activities so your brand appears in generative AI responses?
Continuous measurement aligned with AMEC standards
AI is constantly evolving. Continuous measurement and optimisation ensure your AI visibility keeps pace with generative platforms.
Our analyses align with the Barcelona Principles.
Ai is changing the way people search
Your content deserves to reach your target audience. But the way people access information has fundamentally changed. Increasingly, users are no longer asking traditional search engines – they turn to AI platforms that directly recommend specific companies, brands or solutions.
And this is where decisions are made.
Why AI Visibility matters
Up to 60% of users are satisfied with an AI chatbot’s answer and do not click through any further – the so-called zero-click behaviour. SEO remains essential, but GEO (Generative Engine Optimisation) determines who AI recommends.
Traditional PR metrics such as readership and reach are therefore often no longer sufficient. Large Language Models prioritise content that is clear, well-structured and consistent.
Helping your brand appear in AI responses
Optimise your PR strategy so your content appears in AI-relevant sources. We help you understand where – and in what context – your content has the greatest potential to influence AI-generated answers.
Identify sources and content types that AI draws from and recommends
Pinpoint media outlets and journalists relevant from a generative AI perspective
Enhance your PR strategy with an AI-driven viewpoint, not just traditional media metrics
Receive regular reports on the development of your AI Visibility
A comprehensive view of brand visibility
With us, you will discover how your brand is perceived across traditional and social media – and how generative AI sees it. AI Visibility Audit complements classic media analysis and delivers a clear picture of where your communication truly works.
Get AI Visibility insights
Discover how generative AI evaluates your product, brand, or entire market segment.
👉 Get a sample analysis and see the possibilities for your business or organisation.
FAQ
AI Visibility refers to how often – and in what context – your brand, products and content appear in generative AI responses, for example on platforms such as ChatGPT, Google Gemini or Perplexity.
It represents a new type of visibility that complements traditional SEO. The goal is for AI to recommend you – in summaries, recommendations and conversational answers.
By optimising for generative AI – GEO (Generative Engine Optimisation) – you increase the likelihood that your brand, products and content are recommended directly in AI responses. This allows you to reach users where they increasingly search for information, while ensuring AI interprets your brand as a trustworthy and relevant source.
The AI Visibility Audit from Newton Media measures brand or product visibility in AI search and helps optimise your PR strategy so AI actively recommends your brand. This is achieved through continuous AI Visibility measurement and recommendations of relevant sources
