Media Monitoring » Social Network Monitoring

Key properties:

• Coverage of the most important social networks with several million users
• A structured overview of findings for faster analysis
• Automatic and manual assessment of sentiment
• Possibility of export to .xls and .csv formats

Clients:

• Financial institutions
• Medium-sized companies
• Fast moving consumer goods retailers
• Supranational companies
• PR agencies
• Individuals (artists, politicians)

Media sources:

• Facebook
• Twitter
• YouTube
• Blogs (over 50 000 blogs in the CR and SR)

Geographic and language coverage:

• Czech Republic
• Slovakia
• Poland

The online environment tells you:

• When and where comments were published
• Full texts of comments
• The commenter’s stance on the topic (positive, negative, neutral)
• Type of content (bookmark, status, video)
• Direct link to where the comment is found online

Supplementary service:

• NEWTON Media Analysis

Social network monitoring

The success and fate of your brand may be being decided right now in the discussion forum of a social network. Are your customers thinking about switching to your competitors? Social network monitoring is an effective tool that offers you an immediate insight into what people are interested in and lets you react right away when necessary. You get fast feedback from your customers, an idea of how popular your brand is, information about your competitors. Thanks to detailed overviews you can monitor the response to your newly launched products and ad campaigns and better predict market trends.

Sample of online MSS application.

Sample of XLS output

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