Media Analysis » Media Image of Topics

Key properties:

• Overview of the most important factors affecting media image
• Graphic and statistical output simplifying strategic decision-making – recommendations of possible steps to take to optimize media image
• Tailor-made content

Clients:

• Institutions
• Medium-sized and large companies
• Fast moving consumer goods retailers
• Supranational companies
• PR agencies

Media sources:

• Print
• Television
• Radio
• Internet

Geographic and language coverage:

• Czech Republic
• Slovakia
• Other countries

Data format:

• Word
• Power Point
• Excel
• Easier understanding supplemented by illustrating graphs

Data delivery:

• Weekly, monthly, quarterly, bi-annually, or annually
• One-off analyses, also retroactively for specified periods

Media image of topics

The media analysis can focus on any societal, economic or other topic generally covered by the media. We analyze not only the presence of the topic in the media but also the evaluation in individual contributions. We find out in what context the monitored topic is presented, which arguments are used, who the proponents and opponents of the topic are. The topical analysis can also be connected to an analysis of a company or institution tied to the monitored topic.

Sample of media analysis.

Sample of media analysis.

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