Media Analysis » Media Image of Individuals

Key properties:

• Overview of the most important factors affecting media image
• Graphic and statistical output simplifying strategic decision-making – recommendations of possible steps to take to optimize media image
• Tailor-made content

Clients:

• Institutions
• Medium-sized and large companies
• Fast moving consumer goods retailers
• Supranational companies
• PR agencies

Media sources:

• Print
• Television
• Radio
• Internet

Geographic and language coverage:

• Czech Republic
• Slovakia
• Other countries

Data format:

• Word
• Power Point
• Excel
• Easier understanding supplemented by illustrating graphs

Data delivery:

• Weekly, monthly, quarterly, bi-annually, or annually
• One-off analyses, also retroactively for specified periods

Media image of individuals

Monitoring the media image of the individual is important, especially for representatives of the political and cultural spheres, as media can have a major impact on - and thus affect - the professional success of such individuals. The analysis successfully picks up on cases that individual representatives are connected to in the media as well as on statements that were addressed to them in the media by, for example, political rivals.

Sample of media analysis.

Sample of media analysis.

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