Media Analysis » Media Image of Companies

Key properties:

• Overview of the most important factors affecting media image
• Graphic and statistical output simplifying strategic decision-making – recommendations of possible steps to take to optimize media image
• Tailor-made content

Clients:

• Institutions
• Medium-sized and large companies
• Fast moving consumer goods retailers
• Supranational companies
• PR agencies

Media sources:

• Print
• Television
• Radio
• Internet

Geographic and language coverage:

• Czech Republic
• Slovakia
• Other countries

Data format:

• Word
• Power Point
• Excel
• Easier understanding supplemented by illustrating graphs

Data delivery:

• Weekly, monthly, quarterly, bi-annually, or annually
• One-off analyses, also retroactively for specified periods

Media image of companies

The media analysis tells you how your company is presented in the media. It highlights facts that negatively affect or improve its media image. The media analysis shows which media and journalists are most interested in your company or institution and how they work with your press releases. You will gain an overview of which representatives represent the company most often, which experts comment on the company or its products. You can also monitor your competition in the same way and compare its publicity parameters with those of your company.

Sample of media analysis.

Sample of media analysis.

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