Media Monitoring » Crisis Communication
Time and precise information are decisive in crisis situations
When your company’s good name is seriously threatened, it pays off to act immediately and get all the information available as soon as possible. The advantage of time is decisive in crisis situations – we can activate the service and start sending output to your mobile phone or email address immediately. Thanks to timely monitoring, you’ll know what’s going on in a monitored case and can react from the very beginning. You will get the necessary informational head start over of the journalistic public and time to prepare your communications strategy and communication with the media, which will help you handle the crisis and mitigate its negative effects on your company’s image and profits.
Key properties:
- Immediate activation of service in crisis situations
- Information about important news and cases sent immediately to your mobile or inbox
Clients:
- Press departments
- Public communications departments
- Strategic and crisis management departments
- PR agencies
Media sources:
- Radio
- Television
- Internet
- Agency news
Geographic and language coverage:
- Czech Republic
- Slovakia
- Additional countries based on agreement
Data format:
- Short notification with source cited, or a concise summary
- E-clippings from websites with hyperlink to source
- Assessment of news found for easier analysis – on request
Data delivery:
- SMS to a mobile number
- Email to addresses on file
- Online web application to monitor internet sources
Crisis communication
When your company’s good name is seriously threatened, it pays off to act immediately and get all the information available as soon as possible. The advantage of time is decisive in crisis situations – we can activate the service and start sending output to your mobile phone or email address immediately. Thanks to timely monitoring, you’ll know what’s going on in a monitored case and can react from the very beginning. You will get the necessary informational head start over of the journalistic public and time to prepare your communications strategy and communication with the media, which will help you handle the crisis and mitigate its negative effects on your company’s image and profits.
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