Effective assessment of advertising campaigns

We will give you online access to information about your advertising campaign along with a comparison of the advertising activities of your competitors. We monitor selected print titles and select advertisements for you for a given period according to issue or brand. This service will be appreciated by marketing departments during their final assessments of campaigns, as it offers information about where the advertisement appeared and in what relation to other advertisers at a glance. This makes changes to campaign targeting and media purchasing possible in subsequent planning and also provides concrete arguments for budgets. For creative departments, it serves as a guidepost to finding solutions and as a source of inspiration. We further process the results of monitoring and offer them to interested clients as part of media analyses.

Key characteristics:

  • Overview of advertising according to date of publication, issue, and advertiser
  • Image file of advertisement with possible offline storage
  • Online access to monitoring results

Clients: Marketing departments:

  • Media agencies
  • Publishers
  • Advertisers
  • Advertising agencies
  • Political parties
  • Small and medium-sized companies

Media sources:

  • Selected print titles

Geography and languages:

  • Czech Republic, Slovakia

Data format:

  • Image files of advertisements
  • Basic information – advertiser, brand, date, theme, area

Data delivery:

Advertising Monitoring

We offer you online access to information during your advertising campaign along with a comparison of the advertising activities of your competitors. We monitor selected print publications and select for you advertisements from a specific period according to themes or brands. This service will be appreciated by marketing departments making final assessments of campaigns as they will have quick access to information about where and in what ratio to other advertisers the advertisements appeared.

List of annotations with e-clipping view.

List of annotations with e-clipping view.

View of e-clipping which can be enlarged/reduced and exported.

View of e-clipping which can be enlarged/reduced and exported.

View of news export settings.

View of news export settings.

View of page with theme and news history.

View of page with theme and news history.

To get basic information about a product, simply fill out your basic contact information; for more detailed processing of your request, please fill out the expanded form.

Monitored countries

Number of monitored topics

Format for provision of data

Type of client

Number of product users

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